The Frictionless Experience cover image

Why Conversion-First Thinking Is Hurting Your Brand’s Future with The Good’s Jon MacDonald

The Frictionless Experience

00:00

Understanding the Role of Heuristics in Consumer Decision-Making

This chapter explores the integration of digital tools in physical retail spaces, focusing on how apps aid consumer purchases. It emphasizes the role of heuristics in consumer decision-making and how brands can leverage these insights to optimize the shopping experience.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app