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Sales is Not Magic, It's Math w/ Loren Padelford (Founding CRO, Shopify)
The Science of Scaling
Revenue Generation Through Data Insights
This chapter explores a bottoms-up approach to revenue generation, contrasting it with the top-down mentality common among investors. It highlights the significance of analyzing sales capacity and demand generation, using quantitative data to forecast growth effectively. By emphasizing customer-centric sales strategies and iterative learning, the chapter demonstrates how businesses can optimize their sales processes and build a strong foundation for future success.
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