Strategy Is a Social Process

Wade: Strategy is a social process. You have to think about who is doing the strategy work and who are the most important stakeholders, and present a process at the beginning. Here's tha process we're going to go through. Absolute your favorite possibility will be one of the ones we consider. But, you know, are you open to the question of considering more broadly? We believe it will position us better... And then hold up that favored possibility to the same level of rigor as other possibilities.