Why Should You Use R Ts?

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"We are burning money on twitter, but we've been burning it for two years," he says. "There's going to be that human nature fear of ... why the hell did you wait for two years and not inthis? Wha, what are you doing?" He adds: 'If i could go back in 20 years, i would want to be screaming this at people then'

Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still finding a crust of bread in the corner for so-called "click attribution")? According to a 2019 paper published by ThirdLove (which happens to have been Michael's last call on our last episode), that's a pretty nice way to go, and we thought it would be fun to see if we could raise Tim's blood pressure by giving him something to vigorously agree with for once. It was. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.