How I Built This with Guy Raz cover image

Sir Kensington's: Scott Norton and Mark Ramadan

How I Built This with Guy Raz

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From College Lunches to Gourmet Ketchup

This chapter explores the friendship of two college students who combine their diverse backgrounds and entrepreneurial spirit to create a gourmet ketchup brand. They reflect on their innovative branding approach, the creative processes behind developing the product, and the humorous moments during their early experimentation phases. As they navigate challenges and conduct tasting events, the chapter captures their journey of disrupting the conventional condiment market.

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