How to Be a Great Salesperson

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Sally Kohn: What you get paid to do and what you love doing aren't always the same thing. She says a lot of times there are areas in her job that she does love, like teaching kids to read. Kohn's new book is about how great salespeople can change their lives by selling. Her advice for people who want to be successful? "Celebrate the process"

Selling products, ideas or even yourself is a task that can feel daunting, or maybe even a little uncouth for some people. But Colin Coggins, author and adjunct professor at USC’s Marshall School of Business, believes that anyone can learn the skills needed to sell anything – and that you already have more “sales” experience than you think. Colin shares why he believes that the best salespeople defy the expectations of what society thinks of as a successful salesperson, how self-awareness can help you achieve your goals and why learning the art of selling could teach you a lot about life in general. For the full text transcript, visit go.ted.com/BHTranscripts