How Can You Make Two Months Salary Last Forever?

Diamonds were on the verge of becoming a cheap everyday item not an exclusive one-off purchase. To change our perception De Beers like Listerine and Pespodent turned to adverts. People didn't believe that diamond rings were necessary for engagement or even if they did they had no idea how much they would spend. All of this changed after one infamous De Beers ad which asked readers to consider how can you make two months salary last forever? Beneath that text a stunning De Beers diamond engagement ring was pictured. A diamond is forever the slogan read. The simple ad solved both problems. One it linked a product with a lifelong commitment that marriage represents more so than any