Ferrari Fandom, Supercharged by AI
TechStuff
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Reinventing Fandom: The Intersection of Technology and Passion
This chapter delves into the evolution of fandom, focusing on Scuderia Ferrari's impressive 396 million global fans. It contrasts the nostalgic bonds from the 1970s with today's digital engagement strategies, emphasizing how technology, especially IBM's innovations, enhances emotional connections through data.
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