4min chapter

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"You Will Never Lack WILLPOWER Again After LISTENING TO THIS!" | Tom Bilyeu

Tom Bilyeu's Impact Theory

CHAPTER

What I Learned About Quest

The more I learn, the more different areas that I can really develop some mastery in, he says. "It's what I call the brain in a VAT thought experiment" Tom Cruise: Everything you see is an illusion and everything prior to this moment is just programmatic context needed for my human brain to work the way that it's supposed to work.

00:00
Speaker 1
So for instance, I went from technology building security software. Well, first, filmmaking, right? Making film to building security software as random as you get. So seem like, oh, there's no overlap here. Then I went from, and what I realized was being a filmmaker made me a better marketer. Then at awareness technologies, I've learned all this tech. I've learned much more about marketing. Now I go into nutrition and I realize, okay, hold on, all the things that I learned about marketing and storytelling now go into quest. And in fact, was one of the reasons that we grew as fast as we did was I was approaching content creation as a storyteller and not as a traditional advertiser or marketer would. And so I did that before other people were doing it because I had the experience in the other areas. Now, if I hadn't had the experience in those other areas that it seemed like I was leaving behind and I was just reinventing myself, then I'm sure that would have been super scary. But the reality was recognizing, whoa, like all of this stuff comes with me. I'm bringing this experience with me. And now as I went from quest to impact theory, I've been able to see things very clearly. So take when we first started into comics, we were in physical print comics. We spent about four months in physical print comics. I realized how their distribution works. I was like, this is a joke. You have to be kidding. All my experience at Quest, you know, with like 40,000 points of distribution or whatever was massive, tens, tens and tens and tens and tens of thousands of individual points of distribution, you get reporting on all of it. You know exactly where your product is going, it's incredible. So I was like, the way that they're reporting over here in the comic industry is a joke. You will never be able to sell very well. This is obviously going to die. So we immediately got out of that and went purely digital. Now I wouldn't have had that insight had I not had the experience. So it's recognizing having a different belief about your previous experience, what your age means. If you let your age determine that, oh, you know, there's very little life left for me to live and I'm trying to retire by 50 or whatever it is story that you're telling yourself. You tell yourself a different story, which is that the more I learn, the more different areas that I can really develop some mastery in the more likely I am to have fun and be successful as I go along. And that's a critical thing. And then the last one, this is a weird game. Are you ready for it? It's what I call the brain in a VAT thought experiment. This sounds dumb, but the number of mental traps this gets me out of is extraordinary. So what I say, if I'm lamenting that, oh my God, I'm 45, like am I ever going to be able to pull off the things that I want, I would say this to myself. Tom, for all you know, you're a brain in a VAT and that all of this is an illusion. And I mean that literally that first of all, everything that you see really is an illusion. Your brain is in case in total darkness and yet you feel like you see all this stuff, but light never actually touches your brain. Let that sink in. And but it's even possible that this is actually a simulation, like matrix style simulation. I'll let you can do the research on that to see that mathematically it's actually more probable that you're in a simulation than you're not. Now I actually don't believe you are, but it's a fascinating thought experiment that has some credibility to it. So okay, since this could be a simulation. But if I just became conscious this moment and everything prior to this moment is just programmatic context that's needed for my human brain to work the way that it's supposed to work.

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