Exploring the Meme-ability of Apple Vision Pro

This chapter delves into the meme-ability of the Apple Vision Pro, showcasing how two individuals on a road trip brainstormed creative uses for the headsets and achieved unexpected viral success. It also explores the concept of the hype cycle in tech through the lens of Apple's venture into virtual reality, illustrating stages of excitement, disappointment, and eventual adoption. Additionally, the history of virtual reality is traced back to its early roots and the visionary ideas of computer scientist Jaren Lanier in creating a collaborative virtual environment.