The So What from BCG cover image

Net Zero Will Pay for Itself

The So What from BCG

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The First Mover Disadvantage Fallacy

From a country's perspective, this is first and foremost a gigantic investment program. The short answer to this is in many Western countries from a macroeconomic standpoint, this will pay for itself. Countries will be better off after they did this than they are today. But politicians need to degree a redistribution on the way there where you have to share the burden of the individual thing that's more expensive between taxpayers, consumers and future generations.

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