Understood: Who Broke the Internet? cover image

Don't Be Evil

Understood: Who Broke the Internet?

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Navigating the Dilemma: Ads vs. User Experience

This chapter explores the internal struggles within a leading tech company's search engine team as they face declining ad revenues and user engagement. It discusses the ethical challenges posed by prioritizing ad revenue over user satisfaction and sets the foundation for examining the broader decline in user experience across major tech platforms.

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