Marketing That Matters: How MandM Direct is using data to improve customer retention
The Marketing Week Podcast
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Having a Centralized Audience Structure That Feeds Into Facebook
First party data is having this centralized audience structure, which then feeds into gugle feet, into facebook. And so from a custom or perspective, we can be really consistent with our messaging across platforms. Soh that's massively powerful for us. Was it in silos and in different pockets before? Yes, it was.
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