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Top 10 Things I Learnt Scaling to £2m+ In The First Year with A New DTC Brand -Doc the Journey Ep 50
Matt Kelly | The Midnight Pod
How to Increase Your LTV to CAC Ratio
LTV to CAC is the metric that will make your business very investable at least that's the advice I've had and it's way harder to get that ratio really good. of it recently we're acquiring a front line new subscribers while doing that but we've not let slip focus on retaining existing ones. If they have cancelled getting them back or getting them back on another product or increasing AOV and LTV on existing subscribers through new products. Cross sales up sales membership to something which I'm working on in it. This was episode 50 of Dr January which is pretty mad we're making progress we're actually about 15 months in since I launched a brand now so a year and three
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