Inside Influence cover image

George Dawes Green on The Moth and the art and power of sharing our stories

Inside Influence

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The Evolution of Storytelling and Audience Engagement

This chapter examines the changing dynamics of storytelling, contrasting short-form content like TikTok with lengthy narratives such as a four-hour Hyundai ad. It highlights the engaging nature of longer formats despite the common belief in declining attention spans in the digital age.

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