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News Brief: "Go Fly Yourself": Marketing 'Sex' and the Great Stewardess Rebellion of the 1970s

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The Evolution of Freud's Ads

Airlines used these ads to sort of differentiate themselves from other airlines. The like caretaking and the constant service, right? Yeah. And then as we get into the 70s and there's sort of like the sexual revolution, it goes the other way entirely. These are literally like flying Playboy bunnies. But this was truly just a marketing strategy.

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