19min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Scott Belsky - Focus on the First Mile – [Invest Like the Best, EP. 213]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Navigating the Customer Journey: From Awareness to Engagement

This chapter explores the initial phase of the customer journey, highlighting the role of awareness, attention, and interest in attracting users. It contrasts successful strategies used by platforms like Pinterest and Behance with competitors focused on inspiration, emphasizing the importance of addressing immediate user needs. Additionally, the discussion covers the intricacies of product development, team motivation, and user psychology to create engaging, long-lasting products.

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