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Feeling awkward during sales conversations? You're not alone. For consultants, coaches, and creative professionals who love their work but break into a sweat at the thought of selling, this episode offers a refreshing approach to authentic selling.
Brooke Greening, co-owner of Building Momentum Resources and relationship-based selling expert, shares her proven SERVICE framework that transforms uncomfortable pitches into meaningful conversations where both parties feel valued. Rather than relying on manipulative tactics or memorized scripts, Brooke's methodology focuses on preparation, active listening, and genuine problem-solving.
The conversation reveals why winging it on sales calls almost always backfires, and how just 15 minutes of thoughtful preparation can dramatically improve your confidence and results. You'll learn why the first problem clients mention is rarely their core concern, and how to skillfully uncover what's truly motivating them through validation and clarification techniques.
Perhaps most valuable is Brooke's practical advice for preventing endless follow-up cycles—a common frustration in B2B sales. By establishing clear next steps with specific dates and times while still on the call, you'll close more deals and waste less time on prospects who aren't ready to commit.
Whether you're an established service provider looking to streamline your sales process or just starting out and feeling intimidated by selling yourself, this episode provides actionable strategies that feel authentic and get results. The goal isn't just to make more sales—it's to create such value that clients actually thank you when they pay.
Want to transform your sales conversations? Subscribe to Tiny Marketing for more practical, implementable strategies that help B2B service businesses do more with less.
Brooke Greening
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I’m Brooke, and my approach to selling is a little… different.
I have a Master’s in Counseling, which means I know a thing or two about how people think, how they make decisions, and why they sometimes say “I need to think about it” when they really mean “I don’t know how to say no.”
I also have 20 years of experience in sales, where I’v
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