The Importance of Discipline in Startups

In an Indian context, there's opportunity in everything, because it's a hundred and fifty crore people. What I like seeing in a business essentially is, have you thought about your CAC? Like, how are you going to acquire this customer? And what costs is this customer getting acquired? Are you raising money only to spend it on Google ads and social media where calculating your ROI is difficult, if not impossible? So, if that is the thought process, where you're raising money to acquire customers, then for me, that is a non-starter to begin with. Even after 10 years of raising money, you know, at multiple billion dollar on valuation, they're still losing

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