In the previous episode, we spoke to John Meese about building massive membership sites. In this recap episode, we zone in on the key ways to build massive recurring revenue within the membership site model. We explain what recurring revenue is and why it matters, how it affects business valuation, and why we love it! In order to secure consistently recurring revenue, it’s essential to generate new sales while retaining existing customers. Utilization equals retention and today, you’ll find out how to increase the utilization of your offer, keeping the back door closed and the front door open. Tune in to find out how you can better serve your customers, and reduce risk and volatility within your business.