A Proven Playbook for Rapidly Accelerating Brand Growth
eComFuel
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What Are the Defining Metrics for Your Business?
Leo: What are some discrete metrics? So you mentioned conversion rate. What do you consider a good AOV and what do you consider great retention, maybe as measured by the percentage of people that come back and buy again? Leo: It's always, it's a little bit tough to say that this is the defining metric because we have seen so many different business styles. But generally, yeah, once we see a business that has an AOV of $75 and above, we think, Hey, this business has enough room to grow based on paid advertisement.
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