What Are You Selling?

Bababa: What are you selling? Well, a one of the, one o the a guys from that side, who's been in this business for a long time, he says, we're selling dreams. And what am i going to say? What is that unique value proposition relative to that? If you can communicate those things, if you can get those things clear in your own mind, then you can take the next step of writing out ok. Now, here's how this presents to a customer on a prodict page, or on a landing page, or ah, in an ad and a. When you do that, my the way i like to do this is just