
Solving the Innovator's Dilemma: How successful companies are embracing innovation units
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Innovation Units - How Do They Work?
Clayton Christensen believes that incumbent companies should create a separate division within the organization to explore a new disruptive model. Steve Jobs created an innovation unit with the original Mac team, they became known as Pirates within Apple back in the early 80s. Everyone from Walmart, who are number one on Fortune's list of the world's largest companies by revenue to Starbucks, to NASA.
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