Using Third Party Chatbots in Product Design

Up to half of all advertising dollars, that's including digital advertising, are channeled through third parties. Facebook was touching many of these partners directly by our relationship management teams but we hadn't created products which could programmatically service support and incentivize this third party audience at scale. The solutions were as simple as creating a new interface or online tool for the third parties to log on and view. This visual only shows the top players, there are tens of thousands not included here. It's going to be hard to influence the businesses advertising decisions on our product interfaces, when they will never in fact see it.