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Kyle Poyar (OpenView): Top of Funnel for PLG
BUILD with Blake Bartlett
What Are the S O Best Practices for SEO?
Companies should focus on those longer tail searches rather than just the most common traffic drivers. Pamphlets work really well, or essentially recipes. And safety cultere are great examples of those. But then when you're thinking about content, a product education or how to content tends to work really well. That in a developer context, that's often your documentation.
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