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90. Rethink: Brains Love Stories – How Leveraging Neuroscience Can Capture People’s Emotions
Think Fast Talk Smart: Communication Techniques
The Importance of Understanding Your Audience
Sagan: "I'm always crystal clear on who my audience is. My audience is me when I was much younger and didn't know that word" He says Carl Sagan single handedly changed his trajectory in life, but he never met him. The author named his son's middle name after the famous scientist.
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