10min chapter

Business Movers cover image

Leveling Up Nintendo | Author Jeff Ryan On The Nintendo Way To Play | 5

Business Movers

CHAPTER

Nintendo's Ups and Downs

The chapter delves into Nintendo's struggles and triumphs, from the failure of the Super Mario Brothers movie in 1993 to their commitment to quality game development over profit chasing. It discusses legal battles with Universal regarding Donkey Kong and King Kong, highlighting how Nintendo's adherence to business principles led to their victory. The chapter also touches on Nintendo's evolving role in the gaming industry and their unique approach to maintaining relevance and success.

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