Rumsfeld: Reverse engineering simply means finding extraordinary examples in your field and then working backward to figure out both how they were created and how you might go about recreating them. In silicon valley, this is a very well known approach. But what people don't realize is that outside a selicon valley, this turns out quite popular as well. Rumsfeld: The critical thing is not to passively enjoy experiences, but to continuously ask yourself, how is this created? What can i learn from this? And how do i apply this to my next project?

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