Knowledge at Wharton cover image

The Innovation Tournament Handbook: A Conversation with Christian Terwiesch and Karl Ulrich

Knowledge at Wharton

CHAPTER

Target Audience and Benefits

The chapter discusses the target audience for their book on innovation tournaments and the benefits of running an innovation tournament, such as consistency, organizational change, and value generation.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner