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#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Business of Apps Podcast
The Importance of Tools in Influencer Marketing
Creators should be more creative in a way to find new ways to work with brands and keep up with the current economy. I see creators being super creative in creating content, but sometimes they are not super creative into launching new businesses, our marketing companies, or doing a P&L. So yeah, they have to leverage their own creativity into new areas. That's not easy skill to have both parts,. like to be so to speak, both Steve Jobs and Steve Wozniak and the same person to be that successful.
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