2min chapter

The Pitch cover image

#62 Pivot or Die

The Pitch

CHAPTER

How Does a Mobile Marketplace Impact Restaurants?

Ben Walters, CEO and co-founder of feedback is raising $800,000 to repurpose the pricing technology that we have both developed and tested through a mobile marketplace. He says restaurants would be able to test, configure and modulate prices in order to improve their profitability as well as reduce the food waste they're generating right now. "We've generated $350,000 in off-peak sales and sold 22,000 meals that we're going to end up in landfill," he said.

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