How Dyson uses the illusion of effort to set expectations of excellence
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Perceptions of Effort: Household Chores and Team Dynamics
This chapter explores the complexities of household labor distribution and how individuals often misjudge their contributions, causing tension between partners. It also connects these dynamics to workplace teams, emphasizing the importance of clear communication to foster better collaboration.
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