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How Should Brands Enter The Metaverse? with Senior Vice President, Executive Creative Director - Nicholas Pringle at R/GA
Welcome to the Metaverse
Is There a Reality Blending Technology?
Doyou think we'll sit kind of somewhere in the middle. There's a whole suite of technologies that allow you to be reality blending. The first point of call isn't necessarily, let's get land in to central land and start building as kindof rigt wed. Want t be a reality blending brand. What tecnoledge availof us and what right to the ordits we have right now? Doyou: Are we building our products so they're suitable to exist in three d as? Another world? It is another thing.
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