You Don't Need An Attribution Tool
The Andrew Faris Podcast
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Is an MTA Really a Good Tool for Brands With Long Consideration Cycles?
An attribution tool is really, really useful if you have that. For example, brands that have a long consideration cycle, some of those brands, though, even here, I think this is probably still a case where like email is going to do a lot of the work. If you are running a brand at less than $10 million in revenue and yeah, even less than 20, if the vast majority of your money is going towards Facebook ads and Google ads, you don't need a third-party attribution tool. The media mix is not complex enough for it to be a problem with anyone who's an earlier stage on their sales process. You can see it just incredibly clear in a few
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