Product Development and Product Market Fit

The proliferation of mobile, social and payments has created an abundance of product development opportunities. What advice does alx have for product leaders who want to inspire others in their organizations to innovate jobs to be done as a tool? I think it's a huge touchstone, this inculcating this culture of scientific method recognizing that every product is kind of this exploration of a product market fit. That's the idea of what ynt want to get to. And if you have the right, agile process, yet actually, for the first time in, you know, forever, rite before digitl you weren't able to cut a really a scientific method to product development.