How to Be Utterly Compelling on Stage

Richard Branson: If you want to be really utterly compelling on stage, you need to understand timeline. When somebody watches you on stage, they see the past on the left hand side of the stage. And when you're talking about the audience's future, you moved to the right, to the audience's right. He says great communication is about taking people from a negative or a neutral state and making them feel lifted by their interaction with you.

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