Oli: I think an any time you're thinking resistance and how to combat it, you're really thinking about defensiveness. Ah, so taking a more open, agreeable, a inclusive and co operative type approach with people generally lowers their resistance d And then you have, at least there's some wiggle room. It's still hard to persuade people who are feeling resistant, but you might be able to just move hem a little bit,. Oli: A little movement might buy you something in the short term or long term.
We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.
In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Professor Tormala says. “It’s more about understanding the factors that actually engage people or open them up to your idea and maybe get them to see something a little bit differently.”
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