How GEICO use the principle of concreteness to make memorable ads
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Power of Consistency in Brand Campaigns
This chapter discusses the significance of sustained marketing efforts and showcases Geico's successful use of its mascot, the Geico Gecko. It also examines similar strategies employed by UK insurance brands, spotlighting the creative character of Alexander the Meerkat as a response to industry competition.
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