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Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators

Everything Is Marketing

CHAPTER

Is It All Working Together?

What what platform you deliver the message on partially determines how craft that content. What can you share on certain platforms that you couldn't on others? And how do you leverage that platform to deliver content that is optimized for it, and that wild you don't make the most of that opportunity? But also, how do they all work together? I think there's a lot of short term, faulty foundations out there that you look at and you're like, yot, thats that youcn kind of read between the lines. i'd rather take the one tom holistic approach to i think that's what's going to win in the end.

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