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17min chapter
Hermès
Acquired
Evolution of Hermes: From Zipper to Luxury Brand
This chapter traces the history of Hermes from its involvement in creating the first zippered products like the leather golf jacket for the British Duke of Windsor to its expansion into luxury goods, focusing on automobiles, trains, ships, and handbags. It discusses the strategic evolution of Hermes' retail approach, collaboration with expert craftsmen, and the unique atmosphere of Hermes stores. The narrative highlights the brand's transition from subtle luxury to a touch more pronounced, while maintaining a balance between tradition and market demands.
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