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The $7,500 App Store Optimization Framework

App Marketing by App Masters

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Amir, I Have a Problem With Google Ads. Is It a Competitive Term?

Amir: When I run Google ads, initially, my budget is low, but my ROAS is too. But when I increase budget, then ROAS decreases to 0.5. Shane: Amir, the Google ads has a cost per install goal. That's around with that. And you, that's what I would do. Amir: Just stick with your two ROAS, and that's your ideal cost per acquisition.Sharon: If you want to work with Sharon, go check out her website. It's right now. She's building an ASO Academy. Next week we're going to talk all about Hey, well, optimization conversions.

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