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Defining Political Candidates: Narratives and Strategies
This chapter explores the critical importance of shaping narratives around political figures in the lead-up to elections, using historical examples from past candidates to illustrate its impact. It highlights the challenges faced by new candidates, especially in a polarized environment, and the significance of media dynamics and running mate selections. The discussion also delves into the evolving political landscape, with a focus on gender dynamics and the complexities of defining female candidates by their opponents.
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