What Is an Internal Brand Strategist?

"I have a lot of companies say, well, we've got to tell our story and we're trying to live the story," he says. "So what I do is help them in three big areas: The brand strategy really aligning that to their business objectives,. Brand messaging, making sure that it's really clear and it's on brand." He also helps make sure anybody internally who needs to understand how to express the brand does it.