Skinny design: Smaller is better
McKinsey Talks Operations
00:00
The Importance of Sustainability in Retail
The more of a product that I can get in the container or the truck, the less that truck costs per unit. That's a big angle. There is also obviously an element around the less packaging I have,. The less packaging material costs, and so that saves money as well. Even an increase of 5 or 10% on the shelf can have a meaningful impact on sales. And then, sustainability coming back to the freight and packaging element, obviously, the less packaging is good, but also less CO2 diesel.
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