The Creator Economy Playbook | Li Jin & Jesse Walden
Empire
The Impact of Coved on the Mainstream
i think it really happened in early 20 21, like eyewood pinpoint. That is the moment in which a lot of this started to erupt and break into the main stream. People were locked at home without anything to do for entertainment. To divert themselves, they consumed content from content creators. They tried their hand at being content creators on the entornet. And so i i think a lot of that also played into it.
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