Discovering a client's true 'ultimate goal'

This was a great full circle episode as I had Cody come on the show for the first time after 8 years when he was a coach at Vigor Ground Fitness and Performance (for almost 7 years). He’s since built a successful online coaching business that has helped over 2,000+ clients transform. 

We catch up and dive into the mistakes of nutrition coaching, the proper approach to get clients to a sustainable transformation, the steps he took to build his online coaching business, and the lessons for any upcoming coach. 

Cody McBroom is a Father, Husband, Online Trainer and Sports-Nutritionist, and the Founder/CEO of Tailored Coaching Method, a Coaching Company that helps Average People Achieve Above-Average Physiques. 

IN THIS EPISODE YOU’LL LEARN:

=> Why “calories” are not necessarily the most important thing you have to pay attention to when it comes to nutrition coaching. 

=> When Cody had a realization of why all his coaches weren’t producing the same results with online coaching even though he taught them the science of transformation; THIS was the missing link that changed everything.

=> Many online coaches just give out macros, calories, and some meal plans for online; this is NOT coaching (and will be replaced by a bot) - here’s what real coaches do.

=> How different behaviors can affect calorie consumption, which means the behaviors are the goal of change. 

=> The difference between research and information vs. actual coaching practice.

=> Every coach MUST read, study, and practice this book __________.

=> Cody’s breakdown of how to build trust with a client when they are skeptical or had previous bad experiences. 

=> The 3-phase approach at Tailored Coaching: Primer, Progressive, and Recovery.

=> Why Cody lets his clients know that eventually they won’t track calories, and how he gets buy-in so that almost everyone tracks calories. 

=> How Tailored Coaching uses content and proof to gain trust and positioning before clients ever reach out. 

=> Cody and I share coaching communication examples with clients to help them overcome and choose a new behavior.

=> The likability formula explained, and how it applies to any coach in the online space. 

=> Where does the “I just wanted to look like I workout” come from and why it matters to your business. 

=> The self-formation process and how it’s something that every coach should do as it will help them get better results with their clients. 

=> The missing steps that leads online coaches to fail in building a successful online business. 

=> Why “getting more leads” may not be your biggest issue, because if you did, you couldn’t fulfill it. 

=> The role of having mentors and why it can be the biggest advantage for your growth. 

=> Having a values compass for your self and your company; that points true north and allows you to make the right decisions. 

=> How to attract the clients that align with what you do. 

=> Cody’s biggest insights on building an online coaching business and the advice to young up and coming coaches. 

LINKS & RESOURCES:

Tailored Coaching Method https://tailoredcoachingmethod.com/

Cody McBroom Instagram https://www.instagram.com/codymcbroom/

Choose Hard Podcast https://www.choose-hard.com/

Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber