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Amar Patel: Creating a Supplement Brand - 101

Bedros Keuilian Podcast Show

How to Launch a Brand Without Knowing Your Consumer Will Buy It

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The manufacturer knows there's a high failure rate. So they're going to try and get their arms around that 50,000 or 10,000. Because you're a one time pop for them. It's very rare that someone's going to actually succeed. And this is probably why they go, hey, look, when you buy in bulk, you save per unit. Which is the kiss of death.

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