2min chapter

How I Built This with Guy Raz cover image

Dang Foods: Vincent and Andrew Kitirattragarn

How I Built This with Guy Raz

CHAPTER

How to Sell Cocoanut Chips?

Vincent: I found a consumer show called the new taste market place, which is like a artisnal market in saint gregory's church in san francisco. And we did pretty welld that's where we really learned how to talk about the product and say, hey, ynow, these are cocoanut chips. They're a healthy snack. H they've got all the helth benefits of cocoanut oil, and you can put it on your salads or your ice cream or your yogert. That was probably right around the time when cocoanut water was tarting to blow up.

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