The Importance of a I in Marketing and Machines

I think we need to be careful, because a technology can go places we don't expect it to. I think going forward, there'll be a moment when we'll have to question whether the artificial intelligence that we've created might actually have become sentient and actually has an internal world. What about the copyright of an a i? Should it be able to have ownership of those creative ideas? There are lots of issues that society is going to have to face going forward. And ultimately, i think creativity of an a i will be our best way of understanding whether this a i is actually maybe a potential customer with likes and dislikes and an emotional world which we need to sort of really understand for...