3min chapter

The Knowledge Project with Shane Parrish cover image

#76 Frank Stephenson: Pushing the Limits of Innovation

The Knowledge Project with Shane Parrish

CHAPTER

Design Is All About Emotional Attachment

Design is all about emotion. What drives that emotional attachment? Like, how is that between sort of engineering, design, marketing? Mc hardthes interplayed together? Well, its i mean, designers is a very, very important factor when it does come to to designing, to selling the product. So companies are starting now think to put a huge value on basically the design of the of the vehicle.

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